UNO R4 Launch Campaign
Roles
3D Modeling, 3D Visuals, 3D Rendering, 3D Animations,
Art Direction
Year
2023
UNO is a micro controller form factor which Arduino is the most famous for. The UNO boards are the flagship products of Arduino. In 2023, we released the new version of the UNO series; the Arduino UNO R4 Wifi and UNO R4 Minima. Compared to their predecessors, they are faster and the connectivity that the WIFI model provides together with an LED matrix which enables countless ways to empower makers to elevate their projects.
As the UNO board being this important, it was the biggest launch campaign we worked on in 2023. I had the chance to collaborate and contribute to our art director with the campaign story board along with modeling, creating the campaign assets and working on the release animation.
3D Visuals
Throughout the years that I have been working at Arduino, I established libraries for the most common components and materials we use on our products which helped me to minimize the amount of time that I dedicate for modeling the products. One of the highlights during the modeling phase was that for every model and/or campaign, I constantly work on improving the materials to be able to achieve a more and more realistic look on the 3D visuals. I spent a significant amount of time to fine-tune the board material for increasing the realistic feeling.
Art Direction
The central theme that the marketing team came up with was "Universe Redefined" to be able to enhance the importance of a new and more robust version of the most popular Arduino board. It was also decided that interviews with brand ambassadors, stars, were to be included in the video as well.
Therefore, we started from how to showcase the primary features of the board and built the story line around it. I came up and experimented with scenes to convey the universe team, ideas on how to tie different scenes to each other and make sketches to present the storyboard.
